A new epicenter for business, culture, entertainment and community.

Life Reimagined

A Neighborhood Destination for
Today and Tomorrow

Rising in the heart of Williamson Country's central business district is a new $700 million mixed-use lifestyle project, Ovation. This master-planned community celebrates the history and character that defines it, by offering a new vision for life. 

Located at the intersection of McEwen Drive and Carothers Parkway, this 147-acre master-planned, mixed-use community will combine all aspects of living, working, entertainment and recreation. With direct access off of I-65, convenience couldn't be any simpler. This location offers easy accessibility and great visibility. Companies in search of a home designed to attract the new millennial, this center of commerce provides the perfect connective setting for a campus headquarters or emerging company seeking creative synergy.

  • Retail: 350,000 Square Feet Upscale Retail
    Dining & Entertainment
  • Office: 1.4 Million Square Feet; Class A, LEED Certified
  • Full-Service Hotel: 300 Rooms

A Smart Growth Living Experience

Ovation will reflect a smart growth living experience with a planned transit system, connecting to neighboring businesses, residences and a city park.  This interconnected pedestrian focused design will include gathering places, bike paths, and hiking trails.

Residents and employees won't have to spend their days in traffic ... everything will be a few walking steps away.


Acres of Preserved
Green Open Space


of Tax Revenue Generated from Ovation


New Jobs Created

The Team

Developers with a Proven Track Record

Well-known developers, Highwoods Properties and SouthStar LLC, will be teaming together for this $700 million project. Headquartered in Raleigh, North Carolina, Highwoods has a deep footprint in middle Tennessee, with commercial real estate in Davidson and Williamson counties, including Seven Springs, Harpeth on the Green, and Cool Springs. This company will be the master developer for the Ovation project and will develop 1.4 million square feet of office space.

SouthStar is a Franklin, Tennessee company that has developed or redeveloped more than 4 million square feet of commercial space and acquired more than 2,500 acres of developable land in the Southeast. SouthStar has projects across various platforms including retail, mixed-use, medical office and master planned residential communities. They will develop Ovation's retail, hotel and residential units including include single-family homes and rental properties. SouthStar partners have a combined 50 years of experience in commercial real estate, making them a valuable asset to the project.

Project Team

  • Kiser + Vogrin Design
  • Wakefield Beasley & Associates
  • Hastings Architecture
  • Barge Cauthen & Associates
  • RPM Transportation Consultants LL
  • Dickinson Wright PLLC
  • Smith Gee Studio


We invite you to learn more about Ovation.

Contact Us

Carothers Pkwy & E McEwen Dr
Franklin, TN 37067

Office Leasing Opportunities Highwoods Properties Brian Reames 615-320-5566

Retail & Dining Leasing Opportunities SouthStar Glenn McGehee 615.472.8916

Media Inquiries Nancy DeKalb 615.218.9655 nancy@dekalbcommunications.com

Investor Relations Inquiries www.highwoods.com

General Info info@ovationcoolsprings.com